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Odoo Marketplace Connector

Sell on About You. Manage from Odoo.

ERP2MARKET connects Odoo to About You — Europe's largest online fashion marketplace with 30 million active users across 20+ countries. Orders, stock and tracking synced automatically. Fashion at scale from Odoo.

Sales / Orders About You sync live Live
OrderChannelCategoryStatusAmount
AY-33104About You DEApparel / SSynced€89.00
AY-33103About You NLFootwear / 42Synced€129.95
AY-33102About You BEAccessoriesShipped€45.00
AY-33101About You DESportswear / MPending€65.00
AY-33100About You ATApparel / XLSynced€54.00
30M+
Active users
20+
Countries
2,000+
Brands on platform
#1
European fashion marketplace
Key Features

Everything the Odoo Integration Handles for You

Order import, stock sync and tracking — all automated from Odoo.

📦

Automatic Order Import

Every About You order flows into Odoo as a confirmed sale order within minutes. Buyer details, product variants (size, colour), shipping method and payment all mapped automatically.

📊

Real-Time Stock Sync

Stock levels from Odoo push to About You continuously. When a size sells out in Odoo, that variant is deactivated on About You immediately — protecting your seller rating.

🚚

Tracking Push

Carrier tracking numbers are pushed to About You buyers automatically when you process the delivery in Odoo. Tracking compliance is critical for About You seller status.

👗

Variant & Size Mapping

About You is fashion-first — sizes, colours and fits are core to every listing. ERP2MARKET maps Odoo product variants to About You's attribute structure so every size-colour combination syncs correctly.

🏷️

Category & Brand Mapping

About You requires correct brand and category assignment. ERP2MARKET maps your Odoo brand and category data to About You's taxonomy — ensuring correct placement and maximum discoverability.

🌍

Multi-Country Support

About You operates in 20+ countries across Europe. ERP2MARKET supports multi-country orders with separate fiscal positions and currency handling per country — all from one Odoo instance.

How It Works

From Order to Odoo Invoice in One Flow

Your Odoo ERP is the single source of truth. ERP2MARKET keeps the marketplace in sync — automatically.

Step 1

Stock Synced to About You

ERP2MARKET keeps your About You stock levels in sync with Odoo in real time — including per-variant stock for every size and colour combination. Sold-out variants deactivate automatically.

Step 2

Fashion Buyer Orders

A Gen Y or Gen Z buyer on About You selects your product in their size and colour. The order is placed and payment processed by About You.

Step 3

Order Imported to Odoo

ERP2MARKET pulls the order into Odoo as a confirmed sale order. Variant, size, colour, buyer address and fiscal position all mapped automatically. Stock decremented per variant.

Step 4

Ship, Track & Invoice

Your warehouse ships from Odoo Inventory. Tracking is pushed to About You automatically. Invoice with correct local VAT (per country) is created in Odoo.

Product Strategy

Best Products to Sell

Focus your catalogue on these categories for the strongest results.

Fashion — Core
🔥 Best seller

Clothing & Apparel — All Categories

Gen Y & Gen ZTrend-drivenSize variants

About You's core strength is fashion for young, trend-conscious European consumers. Clothing across all categories — casual, sportswear, workwear, occasion — performs strongly. The platform's editorial content and influencer marketing drive high purchase intent.

💡 Complete size runs (XS–XXL or EU 36–46) convert significantly better than partial size grids. Ensure all size variants are correctly mapped in Odoo before activation — buyers filter by size first.
Footwear
🔥 Best seller

Shoes, Boots & Sneakers

High AOVSeasonal peaksReturn-aware

Footwear is one of About You's highest-performing categories. Sneakers, boots and casual shoes drive strong GMV — particularly around seasonal launches. Size accuracy is critical: incorrect size labelling is the primary driver of returns in footwear.

💡 Map EU, UK and US size standards separately if your products use multiple conventions. About You buyers in different countries expect local size labelling — mismatches cause disproportionately high return rates.
Accessories
⭐ Strong potential

Bags, Belts, Scarves & Jewellery

Impulse buyLow returnsGift buying

Accessories are a strong impulse purchase category on About You. Bags, belts, scarves and jewellery complement clothing purchases and are frequently added to basket at checkout. Lower return rates than apparel make accessories a high-margin category.

💡 Bundle accessories with matching clothing items where your Odoo product catalogue allows. About You's editorial 'look' feature rewards sellers whose products appear in coordinated outfits.
Sportswear
⭐ Strong potential

Athletic & Activewear

Active buyersFunction focusBrand-led

Sportswear and activewear perform strongly on About You, driven by the platform's young, active demographic. Performance fabrics, gym wear and athleisure are particularly strong — buyers choose About You for fashionable sports styling rather than technical performance.

💡 Material composition and care instructions must be provided in German for DE listings and in the local language for each country. Map these from Odoo product fields to About You attributes during setup.
Lingerie & Swimwear
💙 Niche winner

Underwear, Lingerie & Swimwear

Seasonal peaksSize-criticalHigh repeat

Lingerie and swimwear are high-intent categories on About You with a loyal repeat-purchase customer base. Swimwear peaks sharply in spring/summer. Accurate size mapping and clear size guidance are critical — buyer confidence in fit drives conversion.

💡 Add a size guide image to every lingerie and swimwear listing. About You buyers in this category check size charts more carefully than in other fashion categories — a clear guide reduces abandonment.
Kids Fashion
💙 Niche winner

Children's Clothing & Shoes

Family shoppersGiftingSeasonal

Children's clothing and footwear are growing strongly on About You as the platform expands its demographic. Young parents shopping for their children convert well — age sizing (3–4Y, 5–6Y) must be correctly mapped from Odoo to About You's children's size taxonomy.

💡 Age-appropriate labelling and child safety compliance (EN 14682 drawstring standard) must be documented for children's clothing. Map these compliance attributes from Odoo before listing.
The Difference

Without ERP2MARKET vs With ERP2MARKET

Managing marketplace orders manually at volume means constant admin risk and errors.

❌ Without Integration

  • Orders from About You managed in a separate seller portal, manually entered into Odoo
  • Size variant stock managed manually — sold-out sizes stay visible to buyers
  • Tracking numbers copied from Odoo to About You by hand after every shipment
  • Multi-country orders require manual VAT calculation per country
  • Variant and size mapping maintained manually in two systems
  • Return rates spike when stock inaccuracies cause wrong-size fulfilment

✅ With ERP2MARKET

  • Every About You order imports to Odoo automatically within minutes
  • Per-variant stock synced — sold-out sizes deactivate on About You immediately
  • Tracking pushed to buyers automatically on carrier scan in Odoo
  • Local VAT applied via Odoo fiscal positions per country — every invoice correct
  • Variant and size mapping configured once, applied automatically to all products
  • Accurate stock sync reduces wrong-size fulfilment and return rates
FAQ

Frequently Asked Questions

Everything you need to know about connecting Odoo to this marketplace.

ERP2MARKET connects via the About You Seller Centre API. Orders import to Odoo automatically, stock is synced per variant in real time and tracking numbers are pushed back to buyers after shipment. Variant mapping, brand taxonomy and fiscal positions are configured during onboarding.
About You is built around fashion variants — every size and colour combination is a separate offer. ERP2MARKET maps Odoo product variants (size, colour, fit) to About You's attribute structure so that each variant's stock level is synced independently. When a size sells out in Odoo, only that variant deactivates — other sizes remain live.
About You operates in 20+ countries across Europe, with strongest presence in Germany, Austria, Switzerland, Netherlands, Belgium, Poland and the Nordics. ERP2MARKET supports multi-country orders with separate Odoo fiscal positions and currency handling per country.
About You charges a category-based commission on each sale — the exact rate varies by product category and seller sales volume. There is no monthly subscription fee for standard seller accounts. Contact About You's Partner Programme for current commission rates for your specific categories.
ERP2MARKET supports Odoo 16, 17 and 18 (Community and Enterprise). Most customers go live within 2–5 business days. Our onboarding team guides you through API connection, variant mapping and country configuration.

Europe's #1 fashion marketplace. 30M+ active users. 20+ countries.

Sell on About You. Run it from Odoo.

Book a demo and see how ERP2MARKET connects Odoo to About You — orders, stock per variant and tracking fully automated.