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Odoo Marketplace Connector

Sell on Beslist.
Manage from Odoo.

ERP2MARKET connects Odoo to Beslist — the leading Benelux price comparison and marketplace platform. Every order synced to Odoo, every stock level pushed in real time. Reach Dutch and Belgian buyers simultaneously from one connection.

Sales / Orders LIVE
Order Channel Category Status Amount
BL-55301 Beslist NL Electronics Synced €349,00
BL-55300 Beslist NL Home & Garden Synced €189,00
BL-55299 Beslist BE Fashion Shipped €79,00
BL-55298 Beslist NL Sports Pending €129,00
BL-55297 Beslist BE Baby & Kids Synced €55,00
TODAY'S SYNC
142+
orders synced from Beslist
5M+
Monthly visitors
2
Countries · NL + BE
30k+
Active sellers
25+
Product categories
FEATURES

Key Features

Everything the Odoo Integration Handles for You

Order import, stock sync and tracking — all automated from Odoo.

📦

Automatic Order Import

Every Beslist order imports to Odoo as a confirmed sale order automatically. Buyer address, product, shipping method and applicable VAT all mapped — no manual export needed.

📊

Real-Time Stock Sync

Stock levels from Odoo push to Beslist continuously. When stock hits zero, listings deactivate automatically — preventing oversells across the Benelux buyer base.

🚚

Tracking Push

Carrier tracking numbers are pushed to Beslist buyers automatically when you process delivery in Odoo — keeping buyers informed and return rates low.

🇳🇱

NL & BE Tax Handling

Beslist operates in both the Netherlands (21% BTW) and Belgium (21% BTW/TVA). ERP2MARKET applies the correct Odoo fiscal position per country automatically — every invoice compliant.

💶

Price Feed Integration

Beslist is a price comparison platform — your product price feed must stay current. ERP2MARKET keeps Beslist price and stock data in sync with Odoo in real time, maximising your visibility in price comparisons.

🔀

Multi-Channel Routing

Beslist.nl and Beslist.be are separate storefronts. ERP2MARKET routes orders from each into the correct Odoo sales team and fiscal position — Netherlands and Belgium handled separately.

HOW IT WORKS

How It Works

From Order to Odoo Invoice in One Flow

Your Odoo ERP is the single source of truth. ERP2MARKET keeps the marketplace in sync — automatically.

Step 1

Stock & Prices Synced

ERP2MARKET keeps your Beslist product feed in sync with Odoo in real time — stock levels and prices always current across both NL and BE storefronts.

Step 2

Benelux Buyer Compares

A Dutch or Belgian buyer searches on Beslist and finds your listing. Beslist compares prices across sellers — accurate, competitive pricing from Odoo maximises your visibility.

Step 3

Order Imported to Odoo

ERP2MARKET pulls the Beslist order into Odoo as a confirmed sale order. Country, fiscal position, product and buyer address all mapped automatically. Stock decremented instantly.

Step 4

Ship, Track & Invoice

Your warehouse ships from Odoo Inventory. Tracking is pushed to the buyer automatically. A BTW-compliant invoice is created in Odoo — in Dutch for NL, correct TVA for BE.

CATEGORIES

Product Strategy

Best Products to Sell

Focus your catalogue on these categories for the strongest results.

ELECTRONICS
🔥 Best seller

Consumer Electronics

Smartphones, Laptops & Audio
Price comparison High volume Benelux buyers

Consumer electronics are Beslist's highest-volume category. Dutch and Belgian buyers actively use Beslist to compare prices across retailers before purchasing. Competitive pricing from Odoo is essential — Beslist's comparison engine ranks by price, availability and delivery speed.

💡 Ensure your Odoo product data includes exact EAN codes — Beslist matches listings to product database records by EAN. Missing or incorrect EANs prevent your listing from appearing in product comparisons, reducing visibility to zero.
HOME & GARDEN
🔥 Best seller

Home & Garden

Furniture, Tools & Garden Equipment
High AOV NL + BE DIY buyers

Home and garden is Beslist's second-largest category. Dutch and Belgian buyers use the platform extensively for furniture, tools, garden equipment and home improvement products. Professional sellers with detailed product data and competitive pricing convert strongly.

💡 Beslist buyers filter by delivery time — map accurate delivery times from your Odoo product data to Beslist listing attributes. Next-day and 2-day delivery options significantly increase conversion over 5+ day delivery in the Benelux market.
FASHION
⭐ Strong potential

Fashion

Clothing, Shoes & Accessories
Price comparison Young audience Outlet stock

Fashion is growing on Beslist as Dutch and Belgian consumers increasingly compare clothing prices before purchasing. End-of-line, outlet and branded fashion stock performs well — buyers come to Beslist specifically looking for value pricing on recognisable brands.

💡 Both Dutch and French product descriptions improve conversion for BE listings. Map your Odoo product content to Beslist's NL and FR description fields simultaneously — ensuring Flemish and Walloon buyers both see relevant listings.
SPORTS
⭐ Strong potential

Sports & Outdoors

Sports Equipment & Fitness
Active Benelux Cycling Seasonal

Sports equipment performs consistently on Beslist. The Netherlands and Belgium have active cycling cultures — bikes, cycling accessories and outdoor sports equipment are high-demand categories. Competitive pricing against specialist retailers drives strong conversion on Beslist.

💡 Beslist buyers for sports equipment compare extensively before purchasing. Ensure product specifications — weight, dimensions, compatibility — are accurately mapped from Odoo to Beslist product attributes. Incomplete specs lead to higher bounce rates.
BABY
💙 Niche winner

Baby & Kids

Baby Gear, Toys & Children's Clothing
Family buyers Safety focus Gift buying

Baby and children's products are well-established on Beslist. Benelux parents compare prices carefully before purchasing — accurate product safety information and competitive pricing are both essential. CE marking compliance is mandatory and actively checked.

💡 CE safety marking documentation must be present for all toys and baby products. Map compliance certificates from Odoo product records to Beslist listing attributes before activation — non-compliant baby products are removed by Beslist's compliance team.
PETS
💙 Niche winner

Pet Supplies

Pet Food, Accessories & Care
Repeat purchase Loyal buyers Subscription potential

Pet supplies are a strong repeat-purchase category on Beslist. Dutch and Belgian pet owners use price comparison to find the best ongoing value for food and supplies — competitive pricing drives initial purchase and loyalty. Low return rates and predictable demand make this a high-value long-term category.

💡 Pet food products must comply with EU animal feed regulations. Map nutritional information, species labelling and batch codes from Odoo product records to Beslist — Benelux buyers in this category check product details carefully before first purchase.
COMPARE

The Difference

Without ERP2MARKET vs With ERP2MARKET

Managing marketplace orders manually at volume means constant admin risk and errors.

Without Integration

  • Orders manually exported from Beslist and entered into Odoo
  • Stock updated by hand — oversells on Beslist damage seller metrics
  • Tracking numbers manually copied to Beslist after every shipment
  • Dutch and Belgian VAT calculated manually per order
  • Price feed stale — Beslist shows incorrect prices when Odoo prices change
  • NL and BE orders managed in separate manual workflows

With ERP2MARKET

  • Every Beslist order imports to Odoo automatically within minutes
  • Real-time stock sync prevents oversells across NL and BE storefronts
  • Tracking pushed to buyers automatically on carrier scan in Odoo
  • NL and BE fiscal positions applied automatically in Odoo
  • Price feed always current — Beslist price comparisons stay accurate
  • NL and BE orders routed to correct Odoo sales teams automatically
FAQ

FAQ

Frequently Asked Questions

Everything you need to know about connecting Odoo to this marketplace.

ERP2MARKET connects via the Beslist Partner API. Product feeds are pushed from Odoo automatically, stock and prices are synced in real time and orders import to Odoo after placement. Dutch and Belgian fiscal positions, product mapping and delivery time configuration are set up during onboarding.
Yes. Beslist operates beslist.nl for Dutch buyers and beslist.be for Belgian buyers. ERP2MARKET publishes your Odoo product catalogue to both storefronts simultaneously and routes orders from each into the correct Odoo fiscal position.
Beslist is both. It functions primarily as a price comparison engine — buyers search for products and compare prices across multiple sellers — but also facilitates direct purchase. This means product data accuracy and competitive pricing are especially critical on Beslist versus pure marketplaces.
Beslist operates on a CPC (cost per click) model for price comparison listings. Sellers pay per click received on their product listing. Fees vary by category. Contact Beslist directly for current CPC rates for your product categories.
ERP2MARKET supports Odoo 16, 17 and 18 (Community and Enterprise). Most customers go live within 2-5 business days.

Benelux's leading price comparison marketplace. 5M+ monthly visitors. NL + BE from one connection.

Sell on Beslist. Run it from Odoo.

Book a demo and see how ERP2MARKET connects Odoo to Beslist — orders, stock and tracking fully automated.