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Odoo Marketplace Connector

Sell on eMAG.
Manage from Odoo.

ERP2MARKET connects Odoo to eMAG — the #1 marketplace in Romania, Bulgaria and Hungary. 9 million active customers, 30 million monthly visitors, 500,000 daily orders. No monthly fee — just commission on sales.

Sales / Orders
eMAG sync live
Order Channel Category Status Amount
EM-66134 eMAG RO Electronics Synced €349.00
EM-66133 eMAG RO Home Appl. Synced €529.00
EM-66132 eMAG BG Home & Garden Shipped €189.00
EM-66131 eMAG HU Fashion Pending €79.00
EM-66130 eMAG RO Sports Synced €129.00
Orders processed
500K
daily on eMAG
9M+
Active customers
30M
Monthly visitors
3
Countries
5–10%
Commission range
Key Features

Everything the Odoo Integration Handles for You

Order import, stock sync and tracking — all automated from Odoo.

📦

Automatic Order Import

Every eMAG order imports to Odoo as a confirmed sale order within minutes. Buyer address, product, shipping method and Romanian VAT all mapped automatically — covering RO, BG and HU from one connection.

📊

Real-Time Stock Sync

Stock levels from Odoo push to eMAG continuously across Romania, Bulgaria and Hungary. When stock hits zero, listings deactivate automatically — preventing oversells and protecting your seller score.

🚚

Tracking Push

Carrier tracking numbers are pushed to eMAG buyers automatically when you process the delivery in Odoo. Tracking compliance supports eligibility for eMAG's Genius loyalty programme.

🌎

3-Country Cross-Border

eMAG's Cross-Border programme covers Romania, Bulgaria and Hungary from a single seller account. ERP2MARKET routes orders by country with the correct fiscal position — RON, BGN and HUF all handled.

Genius Programme Support

eMAG Genius is a loyalty programme with 500,000+ subscribers who receive free delivery and extended returns. ERP2MARKET helps you meet the dispatch speed requirements needed to maintain Genius eligibility.

📦

No Monthly Fee Model

eMAG charges zero monthly subscription and zero listing fees — only a commission on sales. ERP2MARKET's connection is cost-efficient to operate with no fixed platform costs eating into margin.

How It Works

From Order to Odoo Invoice in One Flow

Your Odoo ERP is the single source of truth. ERP2MARKET keeps the marketplace in sync — automatically.

Step 1

Stock Synced to eMAG

ERP2MARKET keeps eMAG stock levels in sync with Odoo in real time across Romania, Bulgaria and Hungary. When Odoo stock changes, all active eMAG country platforms update automatically.

Step 2

Eastern European Buyer Orders

A buyer on emag.ro, emag.bg or emag.hu places an order. eMAG processes the payment and queues the order for seller fulfilment — 500,000 orders are processed on eMAG every day.

Step 3

Order Imported to Odoo

ERP2MARKET pulls the order into Odoo as a confirmed sale order. Country, fiscal position, product mapping and buyer address all applied automatically. Stock decremented instantly.

Step 4

Ship, Track & Invoice

Your warehouse ships from Odoo Inventory. Tracking is pushed to eMAG automatically. A VAT-compliant invoice is created in Odoo for the correct country — RO, BG or HU.

Product Strategy

Best Products to Sell

Focus your catalogue on these categories for the strongest results.

Consumer Electronics
🔥 Best seller

Smartphones, Laptops & Accessories

Dominant category High AOV Price-sensitive

Consumer electronics is eMAG's strongest category — the platform holds dominant market share for online electronics purchases in Romania. Smartphones, laptops, tablets and accessories drive the highest GMV. Romanian buyers trust eMAG above all other channels for tech purchases.

EAN codes and complete technical specifications are mandatory for electronics on eMAG. Map these from your Odoo product records before activation — incomplete product data delays listing publication and reduces search visibility.
Home Appliances
🔥 Best seller

Large & Small Household Appliances

High AOV Loyal buyers Brand focus

Home appliances are eMAG's second core category — washing machines, refrigerators, dishwashers and coffee machines all convert strongly. Romanian consumers are particularly loyal to eMAG for appliance purchases, often completing research on eMAG even when comparing prices across channels.

Warranty documentation is critical for appliances in Romania. Ensure Odoo product records include warranty period and service terms — these must be visible in eMAG listings and are a key purchase decision factor for Romanian buyers.
Home & Garden
Strong potential

Furniture, Tools & Garden Equipment

Project buyers Growing category High basket

Home and garden is a rapidly growing category on eMAG. Furniture, tools and garden equipment attract project-driven buyers with high average basket values. Romanian consumers are increasingly shopping online for home improvement products — eMAG is their primary destination.

Free translation of product descriptions into Romanian, Bulgarian and Hungarian is provided by eMAG for Cross-Border sellers. However, native Romanian copy significantly outperforms machine translation — invest in localised descriptions for top-selling SKUs.
Fashion
Strong potential

Clothing, Shoes & Accessories

Growing category Softline tier Youth audience

Fashion (softline division) is growing on eMAG as Romanian consumers shift apparel purchases online. Clothing, footwear and accessories all perform consistently — the platform's young, increasingly digital-native audience is driving fashion GMV growth year-on-year.

Fashion products fall under eMAG's softline division (10% commission vs 5% for hardlines). Factor this into your margin calculation per category — and ensure size grids are mapped to Romanian conventions before listing.
Sports & Recreation
💙 Niche winner

Sports Equipment & Fitness Gear

Active lifestyle Seasonal peaks Brand buyers

Sports equipment and fitness gear are strong performers on eMAG. Romania's growing fitness culture and outdoor activity market drive consistent demand — cycling, fitness equipment, hiking gear and sports accessories all see year-round volume with seasonal peaks.

Genius programme eligibility significantly increases visibility for sports products. eMAG's algorithm favours Genius-eligible products — fast dispatch from Odoo Inventory is the primary requirement. ERP2MARKET keeps dispatch speed in check automatically.
Toys & Baby
💙 Niche winner

Toys, Baby Gear & Children's Products

Q4 peak Safety compliance Family buyers

Toys and baby products peak sharply in Q4 on eMAG. Romanian families are loyal eMAG shoppers for children's products — the platform's trust reputation drives gifting purchases. CE safety marking is mandatory and strictly enforced by eMAG's compliance team.

All toys sold via eMAG in Romania must comply with EU toy safety directive EN 71 and display CE marking. Map safety compliance documentation from Odoo product records to eMAG listing attributes before activation.
The Difference

Without ERP2MARKET vs With ERP2MARKET

Managing marketplace orders manually at volume means constant admin risk and errors.

Without Integration

  • Orders manually exported from eMAG and entered into Odoo one by one
  • Stock updated by hand across RO, BG and HU — oversells are frequent
  • Tracking numbers manually copied to eMAG after every shipment
  • Romanian, Bulgarian and Hungarian VAT calculated manually per country
  • Genius programme eligibility at risk from slow manual dispatch workflows
  • Multi-country orders managed in separate workflows — triple admin

With ERP2MARKET

  • Every eMAG order imports to Odoo automatically within minutes
  • Real-time stock sync across RO, BG and HU — no oversells
  • Tracking pushed to buyers automatically on carrier scan in Odoo
  • Country-specific VAT applied via Odoo fiscal positions — every invoice correct
  • Fast dispatch supported automatically — Genius eligibility maintained
  • All three countries managed from one Odoo connection
FAQ

Frequently Asked Questions

Everything you need to know about connecting Odoo to this marketplace.

ERP2MARKET connects via the eMAG Marketplace API. Orders import to Odoo automatically, stock is synced in real time across Romania, Bulgaria and Hungary, and tracking numbers are pushed back to buyers after shipment. Fiscal positions for RO, BG and HU, product mapping and country routing are configured during onboarding.
No. eMAG charges zero monthly subscription fee and zero listing fees. The only cost is a commission on sales — 5% for hardlines (electronics, tools, toys, sports, home appliances) and 10% for softlines (fashion, jewellery, cosmetics, accessories). This applies on the net price plus shipping cost, excluding VAT.
eMAG Genius is a loyalty programme with 500,000+ subscribers in Romania who receive free delivery to easybox lockers and free courier delivery above order thresholds. Genius-eligible products receive favoured placement in eMAG's search algorithm. ERP2MARKET supports the fast dispatch requirements needed for Genius eligibility.
eMAG operates in Romania (emag.ro), Bulgaria (emag.bg) and Hungary (emag.hu) from a single seller account via the Cross-Border programme. ERP2MARKET routes orders by country into the correct Odoo fiscal position and currency automatically. Products are translated into Romanian, Bulgarian and Hungarian by eMAG.
ERP2MARKET supports Odoo 16, 17 and 18 (Community and Enterprise). Most customers go live within 2–5 business days.

Romania's #1 marketplace. 9M+ active customers. No monthly fee.

Sell on eMAG. Run it from Odoo.