Your wholesale catalogue.
Live on 33+ marketplaces
from Odoo.
Wholesalers with large Odoo catalogues: open B2C marketplace channels without a second system. ERP2MARKET connects your Odoo inventory directly to Amazon, Bol.com, Kaufland and 30+ EU marketplaces — orders automated, stock synced, tracking handled.
What wholesalers specifically need from a marketplace connector
Wholesale operations have requirements that generic marketplace connectors don't account for. ERP2MARKET was built with these in mind.
Large catalogue management — 5,000 to 50,000+ SKUs
Wholesale catalogues are deep. You don't want to list everything everywhere — the right SKUs on the right channels, managed from Odoo's product catalogue.
B2B vs B2C pricing — separated cleanly
Your trade prices to B2B customers must stay separate from your B2C marketplace prices. Commissions, positioning, and margin requirements differ per channel.
Multi-warehouse & multi-location stock
Wholesale operations often run across multiple warehouses or locations. Marketplace stock levels need to reflect your actual available inventory — across locations, respecting reservation rules.
High-volume order processing without extra staff
Wholesalers moving into B2C marketplaces can generate significant order volume. Without automation, each new marketplace channel requires additional operations headcount to manage.
Cross-border EU selling from one Odoo
Selling into DE, FR, ES, PL, RO, HU from the Netherlands means different VAT rates, fiscal positions and invoicing requirements per buyer country. Manual handling is a compliance risk at wholesale volume.
Wholesale compliance & product data
EANs, technical specifications, EPREL energy labels, CE marking, REACH compliance — wholesale catalogues typically have this data structured in Odoo. Marketplaces require it at listing level.
Built for wholesale catalogue depth
Whether your Odoo catalogue has 500 or 50,000 SKUs, ERP2MARKET scales without performance issues.
Product mapping options
- Odoo internal reference
- EAN / barcode
- Custom SKU mapping table
- Marketplace product ID matching
- Per-marketplace override
Selective activation
- Activate products per marketplace
- Pause listings without deleting
- Category-level activation rules
- Seasonal or promotional activation
- Outlet / clearance channel control
Stock configuration
- Single warehouse stock
- Multi-location aggregation
- Safety stock buffer per channel
- Reserved stock exclusion
- Zero-stock auto-deactivation
B2B and B2C pricing — separated inside Odoo
Your trade prices and marketplace prices are managed independently in Odoo — no risk of B2B prices leaking to B2C channels.
Trade pricing in Odoo
Your existing B2B pricelists — customer-specific prices, volume discounts, trade terms — stay exactly as they are in Odoo. ERP2MARKET does not touch B2B order flows.
- Customer-specific trade pricelists
- Volume discount tiers
- Payment term agreements
- B2B invoice language per customer
- Credit limit and payment management
Marketplace pricing from Odoo
Separate B2C pricelists per marketplace account for commissions, positioning and target margin. Applied automatically on every marketplace order — never cross-contaminating B2B pricing.
- Per-marketplace pricelist
- Commission-adjusted margin targets
- Promotional price override rules
- Currency handling per country
- VAT-inclusive pricing per market
How a wholesale marketplace order flows through Odoo
From buyer click to warehouse pick — the complete automated flow inside your existing Odoo setup.
Buyer places order on marketplace
A B2C buyer on Amazon, Bol.com, Kaufland or any connected marketplace places an order for a product from your wholesale catalogue. ERP2MARKET detects the order within minutes of placement.
Native Odoo sale order created automatically
ERP2MARKET creates a confirmed Odoo sale order. The B2C marketplace pricelist applies — not your B2B trade prices. The buyer's country determines the fiscal position and VAT rate. The correct Odoo warehouse is assigned by routing rules.
Odoo delivery order generated
Odoo's standard sales flow generates a delivery order for your warehouse. Your existing pick/pack/ship workflow applies — no new process for the warehouse team. Multi-warehouse routing rules determine which location fulfils the order.
Stock syncs to all marketplace channels
When Odoo confirms the delivery and reduces stock, ERP2MARKET immediately pushes updated stock levels to all connected marketplace listings. Every channel reflects the true available quantity within minutes — preventing oversells across your entire catalogue.
Tracking pushed to marketplace buyer
When your warehouse validates the delivery in Odoo and assigns a carrier tracking number, ERP2MARKET pushes it to the marketplace buyer automatically. No manual submission to marketplace portals. Tracking deadlines are met without additional effort.
VAT-compliant invoice in Odoo
Odoo creates the invoice automatically from the sale order. The buyer's country fiscal position applies the correct VAT rate — MwSt for German buyers, BTW for Dutch, TVA for French. B2C marketplace invoices are generated and stored in Odoo alongside your B2B invoices.
Which marketplaces suit wholesale catalogues
Not every marketplace suits every wholesale category. Here's a quick guide for the most common wholesale product types.
| Wholesale category | Amazon EU | Bol.com | Kaufland | ManoMano | MediaMarkt | Decathlon |
|---|---|---|---|---|---|---|
| Consumer goods | ||||||
| Consumer electronics | ✓✓ | ✓✓ | ✓ | – | ✓✓ | – |
| Home & kitchen appliances | ✓✓ | ✓ | ✓✓ | ✓ | ✓ | – |
| Toys & baby products | ✓✓ | ✓✓ | ✓ | – | – | – |
| Tools & DIY | ||||||
| Power tools & hand tools | ✓ | ✓ | ✓ | ✓✓ | – | – |
| Garden & outdoor | ✓ | ✓ | ✓✓ | ✓✓ | – | – |
| Building & plumbing materials | ✓ | – | – | ✓✓ | – | – |
| Sports & outdoor | ||||||
| Sports equipment | ✓ | ✓ | ✓ | – | – | ✓✓ |
| Outdoor & camping gear | ✓ | ✓ | – | – | – | ✓✓ |
| Fitness & gym equipment | ✓ | ✓ | ✓ | – | – | ✓✓ |
✓✓ = primary strength · ✓ = supported · – = limited or not recommended. This is a general guide — suitability depends on your specific sub-category and pricing.
Questions from wholesalers
What wholesale Odoo users ask before connecting marketplace channels.
How can wholesalers sell on B2C marketplaces using Odoo?
Can wholesalers with large catalogues use ERP2MARKET?
How does B2B and B2C pricing stay separate?
How does multi-warehouse stock work for marketplace channels?
How does EU VAT work for cross-border wholesale marketplace sales?
What is the minimum catalogue size to make ERP2MARKET worthwhile for a wholesaler?
Related pages
Odoo for E-commerce Brands
Brand owners managing their own catalogue across EU marketplaces from Odoo.
Read more →Odoo Marketplace for Distributors
Multi-brand distributors managing multiple supplier catalogues on marketplaces.
Read more →Odoo Stock Sync
Real-time inventory sync from Odoo to all connected marketplaces — including multi-warehouse.
Read more →Odoo Order Sync
How marketplace orders become native Odoo sale orders — automatically, within minutes.
Read more →Bol.com Odoo Connector
Netherlands & Belgium's #1 marketplace — native Odoo integration for wholesale sellers.
Read more →Kaufland Odoo Connector
Germany, Czechia, Slovakia, Poland — 4-country wholesale reach from one Odoo connection.
Read more →Your wholesale catalogue.
Live on 33+ marketplaces.
Book a demo and see how ERP2MARKET connects your Odoo wholesale operation to Europe's leading marketplaces — without a second system.
Book a Free Demo See All IntegrationsYour wholesale catalogue.
Live on 33+ marketplaces
from Odoo.
Wholesalers with large Odoo catalogues: open B2C marketplace channels without a second system. ERP2MARKET connects your Odoo inventory directly to Amazon, Bol.com, Kaufland and 30+ EU marketplaces — orders automated, stock synced, tracking handled.
What wholesalers specifically need from a marketplace connector
Wholesale operations have requirements that generic marketplace connectors don't account for. ERP2MARKET was built with these in mind.
Large catalogue management — 5,000 to 50,000+ SKUs
Wholesale catalogues are deep. You don't want to list everything everywhere — the right SKUs on the right channels, managed from Odoo's product catalogue.
B2B vs B2C pricing — separated cleanly
Your trade prices to B2B customers must stay separate from your B2C marketplace prices. Commissions, positioning, and margin requirements differ per channel.
Multi-warehouse & multi-location stock
Wholesale operations often run across multiple warehouses or locations. Marketplace stock levels need to reflect your actual available inventory — across locations, respecting reservation rules.
High-volume order processing without extra staff
Wholesalers moving into B2C marketplaces can generate significant order volume. Without automation, each new marketplace channel requires additional operations headcount to manage.
Cross-border EU selling from one Odoo
Selling into DE, FR, ES, PL, RO, HU from the Netherlands means different VAT rates, fiscal positions and invoicing requirements per buyer country. Manual handling is a compliance risk at wholesale volume.
Wholesale compliance & product data
EANs, technical specifications, EPREL energy labels, CE marking, REACH compliance — wholesale catalogues typically have this data structured in Odoo. Marketplaces require it at listing level.
Built for wholesale catalogue depth
Whether your Odoo catalogue has 500 or 50,000 SKUs, ERP2MARKET scales without performance issues.
Product mapping options
- Odoo internal reference
- EAN / barcode
- Custom SKU mapping table
- Marketplace product ID matching
- Per-marketplace override
Selective activation
- Activate products per marketplace
- Pause listings without deleting
- Category-level activation rules
- Seasonal or promotional activation
- Outlet / clearance channel control
Stock configuration
- Single warehouse stock
- Multi-location aggregation
- Safety stock buffer per channel
- Reserved stock exclusion
- Zero-stock auto-deactivation
B2B and B2C pricing — separated inside Odoo
Your trade prices and marketplace prices are managed independently in Odoo — no risk of B2B prices leaking to B2C channels.
Trade pricing in Odoo
Your existing B2B pricelists — customer-specific prices, volume discounts, trade terms — stay exactly as they are in Odoo. ERP2MARKET does not touch B2B order flows.
- Customer-specific trade pricelists
- Volume discount tiers
- Payment term agreements
- B2B invoice language per customer
- Credit limit and payment management
Marketplace pricing from Odoo
Separate B2C pricelists per marketplace account for commissions, positioning and target margin. Applied automatically on every marketplace order — never cross-contaminating B2B pricing.
- Per-marketplace pricelist
- Commission-adjusted margin targets
- Promotional price override rules
- Currency handling per country
- VAT-inclusive pricing per market
How a wholesale marketplace order flows through Odoo
From buyer click to warehouse pick — the complete automated flow inside your existing Odoo setup.
Buyer places order on marketplace
A B2C buyer on Amazon, Bol.com, Kaufland or any connected marketplace places an order for a product from your wholesale catalogue. ERP2MARKET detects the order within minutes of placement.
Native Odoo sale order created automatically
ERP2MARKET creates a confirmed Odoo sale order. The B2C marketplace pricelist applies — not your B2B trade prices. The buyer's country determines the fiscal position and VAT rate. The correct Odoo warehouse is assigned by routing rules.
Odoo delivery order generated
Odoo's standard sales flow generates a delivery order for your warehouse. Your existing pick/pack/ship workflow applies — no new process for the warehouse team. Multi-warehouse routing rules determine which location fulfils the order.
Stock syncs to all marketplace channels
When Odoo confirms the delivery and reduces stock, ERP2MARKET immediately pushes updated stock levels to all connected marketplace listings. Every channel reflects the true available quantity within minutes — preventing oversells across your entire catalogue.
Tracking pushed to marketplace buyer
When your warehouse validates the delivery in Odoo and assigns a carrier tracking number, ERP2MARKET pushes it to the marketplace buyer automatically. No manual submission to marketplace portals. Tracking deadlines are met without additional effort.
VAT-compliant invoice in Odoo
Odoo creates the invoice automatically from the sale order. The buyer's country fiscal position applies the correct VAT rate — MwSt for German buyers, BTW for Dutch, TVA for French. B2C marketplace invoices are generated and stored in Odoo alongside your B2B invoices.
Which marketplaces suit wholesale catalogues
Not every marketplace suits every wholesale category. Here's a quick guide for the most common wholesale product types.
| Wholesale category | Amazon EU | Bol.com | Kaufland | ManoMano | MediaMarkt | Decathlon |
|---|---|---|---|---|---|---|
| Consumer goods | ||||||
| Consumer electronics | ✓✓ | ✓✓ | ✓ | – | ✓✓ | – |
| Home & kitchen appliances | ✓✓ | ✓ | ✓✓ | ✓ | ✓ | – |
| Toys & baby products | ✓✓ | ✓✓ | ✓ | – | – | – |
| Tools & DIY | ||||||
| Power tools & hand tools | ✓ | ✓ | ✓ | ✓✓ | – | – |
| Garden & outdoor | ✓ | ✓ | ✓✓ | ✓✓ | – | – |
| Building & plumbing materials | ✓ | – | – | ✓✓ | – | – |
| Sports & outdoor | ||||||
| Sports equipment | ✓ | ✓ | ✓ | – | – | ✓✓ |
| Outdoor & camping gear | ✓ | ✓ | – | – | – | ✓✓ |
| Fitness & gym equipment | ✓ | ✓ | ✓ | – | – | ✓✓ |
✓✓ = primary strength · ✓ = supported · – = limited or not recommended. This is a general guide — suitability depends on your specific sub-category and pricing.
Questions from wholesalers
What wholesale Odoo users ask before connecting marketplace channels.
How can wholesalers sell on B2C marketplaces using Odoo?
Can wholesalers with large catalogues use ERP2MARKET?
How does B2B and B2C pricing stay separate?
How does multi-warehouse stock work for marketplace channels?
How does EU VAT work for cross-border wholesale marketplace sales?
What is the minimum catalogue size to make ERP2MARKET worthwhile for a wholesaler?
Related pages
Odoo for E-commerce Brands
Brand owners managing their own catalogue across EU marketplaces from Odoo.
Read more →Odoo Marketplace for Distributors
Multi-brand distributors managing multiple supplier catalogues on marketplaces.
Read more →Odoo Stock Sync
Real-time inventory sync from Odoo to all connected marketplaces — including multi-warehouse.
Read more →Odoo Order Sync
How marketplace orders become native Odoo sale orders — automatically, within minutes.
Read more →Bol.com Odoo Connector
Netherlands & Belgium's #1 marketplace — native Odoo integration for wholesale sellers.
Read more →Kaufland Odoo Connector
Germany, Czechia, Slovakia, Poland — 4-country wholesale reach from one Odoo connection.
Read more →Your wholesale catalogue.
Live on 33+ marketplaces.
Book a demo and see how ERP2MARKET connects your Odoo wholesale operation to Europe's leading marketplaces — without a second system.
Book a Free Demo See All Integrations